That’s what you think.

Needless to say, they (the customers) don’t think that. And if they feel you think such things about them, they’ll walk away, don’t you doubt about it.

These are Kevin Kelly’s words on the matter:

Whoever has the smartest customers wins.

I have to agree. Treating your customers like you’re doing them a favor has got to be one of the deadliest roads to travel nowadays. And fyi, there are no shortcuts for this trip.


I regularly read about all sorts of things. Ok, my professional area is based on marketing and digital communications, but I think it’s wrong to just focus on those areas if you truly want to make work that matters.

Creative and strategic work demands curiosity, otherwise you’ll just end up thinking like everyone else and your solutions will just suck. It also demands a little craziness, but that’s a whole other topic.

My case: I work in a digital agency, but I love art (both curating it and writing about it) and am currently learning some basic coding skills.

What about you?

Here’s a little challenge: demand yourself to learn something new every day. If not for your job, at least for yourself.