… is greatly underrated.

As is the ability for people to actually focus on some task at hand.

We complain about social media notification stress, and endless streams of information keeping us from actually accomplishing something. But it’s us, people, who drive those streams, so I’d say we’re actually all part of the problem (and therefore the solution). Both on and offline.

“It’s just a minute” is a lie. So stop saying it.


This is probably one of the wrongest pieces of advice I’ve seen in social media blogs.

I’m not saying it isn’t true, but it’s like asking a blind man to paint what he sees in the mirror.

Most people don’t know who they are. And for companies and brands that’s also true. So this kind of advice ends up being utterly redundant.

Let’s go back to basics. In order to work it all out in the social media world, you must first discover yourself. There’s a subtle yet crucial difference.

This is the punchline for one of Seth Godin’s recent posts:

While conventional views of power and authority seem to indicate that you should co-opt and capture other tribes, you can often achieve more by freeing your own people to maximize their vision alongside yours.

I couldn’t agree more. Learning to let go of your vision to embrace others’ and build something new altogether is one rough and challenging road.

Sometimes you feel you may lose your identity along the way. Other times you just feel like you’re not being an effective leader in whatever matter you want to lead.

There’s no room for extremisms here (and there are many exceptions), but if there’s one thing recent experience has taught me, is that effective leaders are not control freaks.

Most people don’t have the guts to say it out loud, but you can see it in their faces and feel it in the tone of their voice. Desire for change sometimes just resembles madness, specially if you claim the driving seat yourself.

What changes when you set for cruise control and just relax?

You’ll probably fall asleep and crash into something you did not see coming.

On the other hand, when you have a clear vision of the road ahead, you simply know that the trip is worth it (even if you fail). Specially if you happen to encounter other fellow travelers willing to give you a map.

We’re not taught this thinking process in school, and that’s ok for now. Perhaps education is just waiting for a wacko to come by and disturb the classroom.

Starting over is something you usually do after a major drama in your life. You feel like changing, and you feel like everything can (or should) just go away. You start over as if nothing ever happened.

The major issue regarding the concept of starting over is how honest we are to ourselves: do you really forget? Or do you just feel like previous efforts were lost time, a failed experiment? Too many times it’s the later.


Until you feel that starting over is not something you use for personal recovery. It’s something you use because it’s who you are, someone living a life that is cyclical by design.

For self-expression needs, I’m going back to a writing routine. But consider this: what if starting over was the single most important daily task you’d ever have to do for the rest of your life?